Digitalization has modernized the way in which businesses communicate with their potential customers. It has opened remarkable marketing opportunities for businesses. Some of the advantages are high interactions, cost efficiency, and a wider reach.
On the other hand, direct mail marketing is an effective print marketing strategy that can easily be tied with an online campaign. It assists in boosting the efficiency of the existing marketing strategies. This article will help you combine an impressive digital and direct mail strategy.
Begin with direct mail
The direct mail always includes details that lead business customers towards digital platforms such as website, social media channels digital promotional offers, and email addresses.
With a direct mail campaign, you can target prospective clients on the basis of demographics, and location. Once target consumers receive email, you can follow up with them after a week.
Uspresort.com has a team of specialized and knowledgeable experts who execute the highly efficient, data-driven and multi-channel campaigns with maximum influence. This company creates a wide range of mailing products that includes postcards, letters, envelopes, brochures, self and dimension mailers, etc. to choose from.
Begin with digital
It is not always the print mail that leads to online channels. You can even begin with an online marketing strategy. This will boost print results. You get the best results from your marketing efforts, when both the marketing strategies assist each other.
One of the ways is to complement direct mail. You can use an online opt-in form. If the website contains a link for business customers people to sign up for a wide range of print materials, then it enhances the efficiency of print marketing dramatically.
Loyal customers appreciate receiving catalogs in their emails from companies where they shop online. Direct mail is a lot successful when generated via a digital opt-in method.
Include a call-to-action
A “call-to-action” is a message at the end of the mail that creates interest in users to visit the blog of the brand. A call-to-action helps a business to measure the performance and success of the campaign.
Calls-to-action provides an enticement to the user to follow the command. It gives an easy way to track the individual rate of response and collect data on each consumer. The trick for effective accomplishment for call-to-action is to keep it simple. Don’t include a lot of things in it to get the attention of customers. Keep it concise, friendly and helpful with precise phrases. This will help you accomplish the objective.
Easy integration with digital marketing makes the direct mail marketing campaign a significant marketing tool in business.