Artificial intelligence, machine learning – These are not farfetched terms for the common man anymore. Instead of using a standard app, more businesses are now using AI-powered chatbots on their website, to offer instant, interactive responses to consumers. More businesses are opting chatbots, and it has more to do with just offering information. Chatbot marketing is a real thing now, and the good news is a company doesn’t have to know the complicacies involved in designing a chatbot, thanks to the chatbot builders. In this post, we are discussing more on how to select the best chatbot app for your enterprise.
One of the foremost reasons to use chatbots is ensuring availability for customers around the clock. If you are investing in a chatbot, make sure that the platform is accessible 99.99% of time. A good chatbot builder should be able to offer assurance of availability and must offer a clear outline of their downtime and disruption averages.
How consumers interact with chatbots is another aspect to take note of. Businesses are relying on chatbots for another big reason – so that consumers can instant responses, and for ensuring that, it is necessary to ensure users have no issues with the interface and controls. Today, chatbots are being used for pushing sales messages, for offering opt-in services and also to surveys, so you want to be absolutely sure that consumers get the relevance and can take an action they want.
It is necessary to ensure that a chatbot is available for your users and consumers at all times, but what also matters is how the chatbot builder can help you expand. At some point, demand and site visits will increase, and you would want to use a chatbot that’s scalable and adapt to the changing needs of your business. Ensuring that functionality and availability are not affected is absolutely critical.
Driven by facts
Keep in mind that chatbots are different in many ways, and the features may not be same in the first place. Go for a chatbot that works for your business goals and your reasons for investment. For instance, some businesses just want a chatbot that works as an alternative to live chat and FAQ page, just to answer the questions. On the other hand, many businesses are actually using chatbots extensively for direct sales, marketing and surveys. Select a platform that serves the purpose.
Other factors including pricing
As for any product, you have to review chatbot app builders based on pricing. Most of the better chatbot builders offer services on a subscription basis, which makes sense even for small businesses that don’t have a lot of resources. Check if the chatbot has other features, such as Facebook Comments Tool, Pre-made ChatBot Templates, Branding, and Facebook Ads JSON Tool.
Chatbots are for the future, and as more companies choose to invest in it, you don’t want to miss out on the opportunities that AI and machine learning has to offer for your company.