For your online business and website to be successful, you will need to have an effective SEO strategy in place to ensure potential customers can find your website. Many factors can affect the ranking potential of a website, and sometimes you will need to go through things with a fine-toothed comb. If your website is not ranking as highly as you want, there are different things you will need to look at to help resolve the issue. Below are some of the factors you will want to look at that can help give your rankings a boost and drive traffic to your website.
Dig Into Your Backlink Profile
You can find that your backlink profile has some toxic links, which can potentially hold back your website from ranking as high as it can. You will want to do a backlink audit of your website and create an inventory of all the links pointing to your website so you can assess each of them. You can click here to get guidance on what to look for when searching for potential toxic backlinks to your website, and you will need to make a list of all the bad ones. You can then submit a disavow request for these links, and hopefully, you can see some excellent movement when you do this.
Onsite Ranking Factors
There are also many onsite ranking factors you will need to look at and ensure your website is as strong in the eyes of the search engines as possible. Many onsite factors can affect the visibility of your website, so you will also need to do an audit of your website to highlight what you should look at first. You may want to use the services of an expert digital agency to help you with this, who can put your audit together for you. They can highlight all the issues they find with the website and prioritise them, so you know which ones to work on first. They can also implement the changes if needed and help you get your website where you want it to be.
Audit Your Content
You will also want to look for gaps in your content that need plugging and look for low-quality content that offers no value. Creating content for your website is a delicate balance between pleasing the search engines and the end-user, and you may require a professional copywriter. They can ensure your content is relevant, engages your users, and answers their questions. With a bit of hard work and creativity, you can help your website rank highly while increasing brand awareness and traffic, hopefully turning into sales.